Methodology
We analyzed how leading AI companies describe themselves on their public-facing About, Company, and equivalent pages to answer one question:
How much does AI positioning actually overlap?
Company Selection
Our dataset combines companies from three widely cited industry rankings:
- a16z Top 100 Gen AI Apps — 6th Edition
- Forbes AI 50
- LinkedIn Top 50 Most Promising AI Companies — curated by Dinis Guarda
Analysis Framework
Using an LLM, we grouped semantically similar language into ten recurring positioning tropes:
- Trust — safety, reliability, responsibility, ethics
- Human — human potential, human creativity, human-first, humanity
- Change — transform, redefine, reinvent, reshape
- Problem Solving — solve, unlock, remove barriers, eliminate bottlenecks
- Future — frontier, next generation, pioneering, cutting-edge
- Democratization — for everyone, accessible, equal opportunity
- Creativity — imagination, creation, design, storytelling
- Build — build, builders, building
- Ease — simple, intuitive, seamless, frictionless
- Productivity — automate, efficiency, faster
The model evaluates meaning, not just keywords. That means it recognizes paraphrases and synonymous language — not only exact word matches.
Scoring Rules
- Each unique idea is counted once.
- If a phrase could fit multiple tropes, it's assigned to the most specific category to avoid double-counting.
For example: a sentence like "We're building safe AI for everyone" would contribute to the most appropriate bucket(s) without inflating the score by matching every related keyword.
Reproducibility
The underlying dataset — including company names, source URLs, scraped copy, and bucket-level classifications — is available upon request.
Privacy
Anything you analyze here stays private. Your positioning statement is not shared with us or other users. Your copy may be processed by the underlying LLM provider to generate the analysis, subject to that provider's data policies.
About Us
Dan and Danielle are two strategists brought together by the network formerly known as IPG. The companies giving us a paycheck may own our time during the day, but the night is all ours.
This is our first unofficial collaboration, born out of the very official Moms Who Work After Bedtime Club.
If this sparks a thought, give us a shout. We're always looking for new members... or sponsors...or coffee. Whatever catches your fancy.